Mastering Local Marketing Podcast
Why Your Ads Aren't Working. Do This Instead.
Episode 26
You’ve poured money into Facebook ads, boosted a few posts, maybe even hired someone to “run your marketing”… and still, no consistent results. So what’s the deal?
In this episode of Mastering Local Marketing, we break down why your ads aren’t working—and it has nothing to do with your budget. We’re exposing the common mistakes small business owners make when they think more money will fix bad strategy.
You’ll walk away with a smart, 7-step checklist to evaluate and optimize your current marketing efforts—before spending another dollar. Whether you’re running ads now or planning to, this episode could save you hundreds (maybe thousands) and set you up for better results
Customer Referrals Aren't Luck. They're a System.
Episode 25
Tired of waiting around for word-of-mouth to magically grow your business? In this episode of Mastering Local Marketing, we’re flipping the script on referrals. They’re not a happy accident—they’re a system you can build.
We’ll break down a simple, three-part strategy to turn satisfied customers into your most powerful marketing channel. You’ll learn how to create natural referral moments, make sharing effortless, and build a system that keeps customers coming and bringing others with them.
Whether you’re a service-based business, a boutique, or a local cafe, this episode will challenge how you think about growth—and give you the tools to take control of it.
Want to Sell Online? Know This First!
Episode 24
Thinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches.
In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pricing strategies and tech decisions that can make or break your success, we’re giving you the real talk most people don’t share. Whether you're adding eCommerce to your local business or starting fresh online, this episode will help you launch smarter, not harder.
5 Local Events That Drive Foot Traffic
Episode 23
Thinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches.
In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pricing strategies and tech decisions that can make or break your success, we’re giving you the real talk most people don’t share.
Whether you're adding eCommerce to your local business or starting fresh online, this episode will help you launch smarter, not harder.
Nonverbal Cues Costing Your Company Sales
Episode 22
Your customer’s words matter, but their body language, tone, and facial expressions could be making or breaking the deal. In this episode of Mastering Local Marketing, we’re diving into the nonverbal cues that many salespeople overlook—ones that could be costing your business sales.
Mastering nonverbal communication can increase conversions, improve customer experience, and build stronger relationships. If your sales team isn’t paying attention to these signals, they’re leaving money on the table!
Health & Beauty Marketing as Good as Gold w/Summer Borkowski
Episode 21
In this episode of Mastering Local Marketing, we’re talking with Summer Borkowski, the owner SummerGold Co. a successful beauty and wellness center that has grown rapidly in three short years. With ten years of marketing experience in the agency world, she’s applied smart strategies to fuel her business’s success. We’ll explore how she’s built strong partnerships and collaborations to expand her reach, developed an effective referral program to turn happy clients into loyal advocates, and leveraged Instagram to attract and engage new customers.
But even with these wins, Summer still has challenges that exist. We’ll dive into the obstacles she’s currently facing and provide expert marketing insights to help her navigate them. If you’re in the beauty industry, or simply running a local small business, this episode is packed with valuable takeaways you can implement tomorrow.
SummerGoldCo:
Will A.I. Dominate Marketing?
w/Len Ward
Episode 20
Get ready for a revolutionary shift in the marketing landscape! In this episode, we sit down with AI expert Len Ward to explore the possibility of AI taking over marketing in 2025. From automating tasks to making data-driven decisions, AI is rapidly changing the way marketers operate. But what does this mean for the future of marketing? Will AI augment human capabilities or replace them entirely? Join us as we delve into the world of AI-powered marketing and uncover the possibilities and implications of this emerging trend. Whether you're a marketer, entrepreneur, or simply curious about the future of technology, this episode is a must-listen.
Follow Guest Len Ward / Commexis:
The Power of Saying "No"
Episode 19
As a small business owner, your time is one of your most valuable assets. But if you’re constantly saying yes to every request, meeting, or low-value task, you’re limiting your growth and success. In this episode of Mastering Local Marketing, we dive into the power of saying no and how it can help you focus on what truly matters. Saying no isn’t about being difficult—it’s about setting boundaries that protect your time, energy, and sanity. We break down six ways that strategic no’s can boost productivity, reduce burnout, and improve your decision-making. Learn how turning down low-priority tasks, bad-fit clients, and unrealistic demands can actually increase profitability and efficiency.
Are You Focusing on the Wrong SEO w/Greg Gifford?
Episode 18
Whether you're a small business owner, marketer, or SEO enthusiast, this episode is packed with actionable takeaways to help you improve your local search rankings, attract more customers, and stay ahead of Google’s ever-changing algorithm. We sit down with local SEO expert Greg Gifford to learn what really matters for local SEO, how to avoid common pitfalls, and what strategies will keep your business visible in the long run.
Follow Guest Greg Gifford:
Local Search Tuesdays
SearchLab Digital
Do Prices Secretly Influence Your Purchasing?
Episode 17
Do prices really have a hidden influence on our purchasing decisions? In this episode, we're diving into the psychology behind pricing strategies and exploring how companies use pricing tactics to play on our perception of value. From anchoring effects to bundling, we'll discuss the secrets behind how prices can control our minds and wallets. Whether you're a savvy shopper or a business owner looking to optimize your pricing strategy, this episode will give you a fresh perspective on the power of pricing.
Become the Local Celebrity By Marketing Everywhere!
Episode 16
Take your small business to the next level with an omnichannel marketing strategy! In today's competitive landscape, it's crucial to provide a seamless branding strategy across all touchpoints. Learn how to integrate your online and offline channels to increase brand awareness, stay ahead of the competition, and become a local celebrity.
Skyrocket Your Small Business with Email Marketing
Episode 15
Are you tired of feeling like your small business is stuck in neutral? Want to drive more sales, boost engagement, and build a loyal customer base? Look no further! In this episode, we're sharing the secrets to unlocking the full potential of email marketing for your small business. From crafting compelling subject lines to creating high-converting campaigns using personalization, we'll cover it all. Get ready to take your email game to the next level and start seeing real results for your business. Whether you're just starting out or looking to optimize your existing strategy, this episode is packed with actionable tips and insights you won't want to miss.
How Science Increases Your Store's Sales
Episode 14
Did you know science plays an integral part in retail store environments? In this episode, Matt dives into scientifically proven methods that increase your store's traffic and sales through relatively no effort on your part. Let's let the store work for you!
How Photography Either Helps or Hurts Your Small Business w/Rick Bella
Episode 13
With camera phones and AI, many businesses think they have the tools to succeed when it comes to the photography needs of their business. However, in this episode, we sit down with photography expert Rick Bella to discuss how this could hurt your business.
Bella Photography:
Partnerships Are the Key To Growing Fast
Episode 12
A team of one is held to the number of hours in a day, but a team of many multiplies your time, productivity, and the size of your business. In this episode we discuss the benefits of partnering with other businesses and specific examples of how that worked.
Let's Automate Your Marketing
Episode 11
There's a lot of talk about ChatGPT and A.I., but beyond asking it to write your next ad or email, what are some of the other ways marketers are using automation to speed things up and spend less time? Matt discusses a variety of ways his clients are currently using automation and some tips on how you can use it in your business.
Things I Learned During & After Being On Shark Tank
Episode 10
Today we interviewed Mont Handley, serial entrepreneur who's first small business was funded on Shark Tank by Mark Cuban. Today, he continues to listen to customers in the ag space, which has led him to his latest small business that's revolutionizing an entire industry. Mont provides tips on how to look for opportunities along with funding and patent resources at universities throughout the U.S.
Warning Signs When Shopping for a Website
Episode 9
Does your business need a website, or you simply need to update your current website? Today, we sat down with Chris Barbauld, President of the Barbauld Agency to discuss the items that are most important when choosing your next website and the company to design it for you.
The Barbauld Agency:
What Your Customers Actually Want
Episode 8
Do you actually take the time learn and ask your customers what they need, want, and even demand? Matt discusses how there are two ways to deliver products/services, and why nearly half of you aren't asking the right questions.
Digital Ads Are Less Than Your Daily Coffee
Episode 7
"We can't afford to do digital advertising" is something we hear on a weekly basis. That is until we breakdown the math and present it in a different context. Digital ads are actually really inexpensive and cost less than your daily coffee. In this episode we strive to introduce you to a world that you might be avoiding due to a simple perception that is wrong.
One Thing That Completely Changed My Business
Episode 6
Ninety-five percent of businesses struggle with one thing that's simple to do. In this episode we'll discuss the one tactic that Matt did in his own business that shed light on how he should be running and marketing his business. "It was as if someone took the blindfold off and we knew exactly what was going to happen."
Less Is More. Become a Marketing Expert in One.
Episode 5
With all of the ways we have to connect with customers, we find ourselves jumping from one platform to the next trying to do everything we can. However, this lack of focus is actually hurting us more than helping us. In this episode, Matt breaks tips to help you focus and find the right marketing tactics that you're good at, as well as comfortable taking on.
Why No One is Seeing Your Social Posts
Episode 4
Oh no, TikTok is gone. Now it's back. We'll briefly discuss the concern you should have regarding your followers. In addition, we get into discussing social engagement, why it is important, and a few ideas to generate engagement from your own followers so they continue to see your posts.
How to Spot Good vs. Bad Customers
Episode 3
Matt shares stories of customers who are good, and bad for your business. Using a simple 3-step way to look at customers, Matt breaks down customers he likes to call the Ghost of Christmas Past, The Open House Grinch, and the Compulsive Returner to name a few.
Increase Awareness & Drive Traffic Into Your Store
Episode 2
Matt and Jim discuss how most small business owners believe everyone knows their business. In addition, they share a quick survey proving this theory wrong, while also sharing tips on how to generate awareness in your farm (local market).
5 Local Marketing Illusions That Are Costing You Time and Money
Episode 1
In this episode, 25+ year marketing veteran and host Matt Hanson discusses with co-host Jim Dedelow the five local marketing illusions that are costing your small businesses time and money.